Indie Book Marketing 101 - Build a list for crying out loud!

I've been fluffing around on this blog and twitter for a while now, mostly procrastinating, but every now and then making a serious attempt to 'market' my humble debut publication 'The Viscount's Son'. I am about to release my second publication and I thought maybe it's time I get my butt into gear with the whole marketing thing.  After all, the indie author - especially the newbie indie author - has to do everything themselves. There's no PR department in a big publishing house to do the hard yards for us. As much as most of us hating blowing our own trumpet, it's that trumpet that will get our books read.

Guard your email list like it's a magic scroll!